Post by account_disabled on Mar 16, 2024 11:32:33 GMT 2
Legal mentions, customer or user testimonials “social proof”, securing transactions HTTPS protocol, secure payment, advantageous returns policy, etc., transparency at the level of products, services, processes, etc., etc. The emotions This is the most difficult aspect to define – and therefore to evaluate. UX Design also integrates a powerful emotional dimension, which must match the use of the website. Almost all the components of the latter play a role in its ability to arouse or not certain emotions: the design, the choice of colors and images, the tone of the content more or less serious, light, humorous, etc.
The “voice” of the brand chosen formulations, vocabulary used, etc., the enunciation depending on whether or not we address the reader, by giving “you” or “you”…, and many others. others still. In addition, the BTB Directory degree of satisfaction provided by a user experience also depends on the way in which the information is delivered to the Internet user, therefore on the quality of the content, but also on the management of points of friction how to remove doubts of the user so that he wants to complete the customer journey.
This is why UX Design requires knowing your users well. It is essential to rely on well-constructed “buyer personas”, and to analyze behavior via analyticsto understand how Internet users think and what objectives they seek to achieve. Why give so much importance to UX Design? All these considerations around UX Design and the quality of the user experience may seem abstract to you. However, the consequences of poor quality UX are very concrete! They can… impact the notoriety of your company or brand and reduce the public's trust in you, increase your bounce rate which can have an impact on the positioning of your pages in search engine results, penalize your natural referencing for technical reasons or linked to the behavior of Internet users, limit the retention rate of users on your site who will not complete the customer journey, have an impact on your conversion rates, therefore on your sales, affect your loyalty strategy.
The “voice” of the brand chosen formulations, vocabulary used, etc., the enunciation depending on whether or not we address the reader, by giving “you” or “you”…, and many others. others still. In addition, the BTB Directory degree of satisfaction provided by a user experience also depends on the way in which the information is delivered to the Internet user, therefore on the quality of the content, but also on the management of points of friction how to remove doubts of the user so that he wants to complete the customer journey.
This is why UX Design requires knowing your users well. It is essential to rely on well-constructed “buyer personas”, and to analyze behavior via analyticsto understand how Internet users think and what objectives they seek to achieve. Why give so much importance to UX Design? All these considerations around UX Design and the quality of the user experience may seem abstract to you. However, the consequences of poor quality UX are very concrete! They can… impact the notoriety of your company or brand and reduce the public's trust in you, increase your bounce rate which can have an impact on the positioning of your pages in search engine results, penalize your natural referencing for technical reasons or linked to the behavior of Internet users, limit the retention rate of users on your site who will not complete the customer journey, have an impact on your conversion rates, therefore on your sales, affect your loyalty strategy.