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unbounce Products Solutions Pricing Learn Contact Search for: Log In Marketing Trends 2022 / AI marketing The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022) By Ayesha Renyard on January 13th, 2022 in AI marketing After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses.
To survive the pandemic in 2020, most companies were focused Fax Lists on simply getting their businesses online. According to Twilio, COVID-19 accelerated companies’ digital communications strategies by six years. In 2021, with loads more online competition, the focus shifted to standing out online—to 40% of small businesses, that’s their biggest fish to fry in the coming years. If you’re part of that 40%, we’ve got good news: You don’t have to “fry” these challenges alone. There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers—and we’ve reeled in seven helpful posts that cover them here.
Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022. 7 Marketing Trends You Gotta Know About For Your 2022 Strategy 1. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy. Digital privacy has been one of the hottest topics in 2021. The Apple iOS 14 update made headlines all year and for good reason. Users can now opt out of tracking across apps—heck, they’re invited to—which means you’ll be missing out on a lot of data to retarget your prospects.