Post by jferdousy427 on Feb 20, 2024 9:08:50 GMT 2
It uses one. Notice the link: it has my name in it. As a marketer, I know this URL doesn’t magically make the ebook more relevant to me. And to be honest, I probably would have deleted this email if I hadn’t seen my name in it. But that PURL was so effective at making me look at the email, I wanted to see what else Easypurl does right. I clicked on the link and landed here… Touch 2: The Landing Page Easypurl Email Campaign Landing Page The first thing you’ll notice is that this landing page has.
This tells me without a doubt that I’m in the right place: The colors and Brazil Phone Number design are the same, and the headline echoes the one that originally caught my eye. Clear instructions tell me what to do next, so there’s no struggle to understand the page: Fill the form below to download your free e-book. Notice that “free” is underlined in those instructions. Easypurl makes it clear that there’s no obligation. That builds my confidence and removes a barrier to my response. I also like the layout of this page. The picture of the ebook helps me know what to expect.
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The personalized note details what I’ll get in the ebook. Best of all, the form is already filled out for me. Easy. All I have to do is click “Download Now.” Notice also that the call-to-action is an accent color in the brand. Blue tends to recede, but since the banner is orange, an orange button might get overlooked. The blue stands out and is easy to find. Touch 3: The Verification Page Easypurl Email Campaign Verification Page My preference is to be able to download the ebook immediately. So I’m a little disappointed that I have to wait for an email.
This tells me without a doubt that I’m in the right place: The colors and Brazil Phone Number design are the same, and the headline echoes the one that originally caught my eye. Clear instructions tell me what to do next, so there’s no struggle to understand the page: Fill the form below to download your free e-book. Notice that “free” is underlined in those instructions. Easypurl makes it clear that there’s no obligation. That builds my confidence and removes a barrier to my response. I also like the layout of this page. The picture of the ebook helps me know what to expect.
The personalized note details what I’ll get in the ebook. Best of all, the form is already filled out for me. Easy. All I have to do is click “Download Now.” Notice also that the call-to-action is an accent color in the brand. Blue tends to recede, but since the banner is orange, an orange button might get overlooked. The blue stands out and is easy to find. Touch 3: The Verification Page Easypurl Email Campaign Verification Page My preference is to be able to download the ebook immediately. So I’m a little disappointed that I have to wait for an email.