Post by account_disabled on Feb 18, 2024 5:38:18 GMT 2
Now don’t get me wrong, I believe in the power of content marketing and I think Know Like & Trust are important. I’ve been surviving off content marketing almost exclusively for the past 5 years. What I’m saying is that you’ve got it all wrong. Marketing in it’s purest form is about doing exactly two things: Engaging the observer and compelling them to take action. That’s it. If your content doesn’t drive actions, it’s not really marketing. It’s just content. I think it’s fine to create content for content’s sake.
That’s art, and it’s important to have in your media mix. Just don’t trick Buy TG Database yourself into thinking you’re “marketing” if nobody’s talking about or sharing your stuff. The Evolution of Content Marketing New-Marketing-Funnel1-300x294 Back in 2005/2006, the popular advice was to start a blog, build an audience, and sell stuff later. Because we buy from people we know, trust, and like, experts at the time were talking about just how important it was to build a relationship with.
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While the concept behind “know, like and trust” is true, the problem is, after the U.S economy tanked EVERYONE started doing the “create awesome content, then ask people to buy stuff” strategy: how to start a blog It didn’t create a bunch of internet millionaires. It just created noise. “Awesome” content worked then because there were fewer people competing for attention. Now, “awesome” is the cost of entry to even stand a chance of starting a blog that will make a difference. There’s too much noise, too much competition, and your “1,000 true fans” aren’t going to grow your blog for you – likely because they’re too busy trying to grow their own.
That’s art, and it’s important to have in your media mix. Just don’t trick Buy TG Database yourself into thinking you’re “marketing” if nobody’s talking about or sharing your stuff. The Evolution of Content Marketing New-Marketing-Funnel1-300x294 Back in 2005/2006, the popular advice was to start a blog, build an audience, and sell stuff later. Because we buy from people we know, trust, and like, experts at the time were talking about just how important it was to build a relationship with.
While the concept behind “know, like and trust” is true, the problem is, after the U.S economy tanked EVERYONE started doing the “create awesome content, then ask people to buy stuff” strategy: how to start a blog It didn’t create a bunch of internet millionaires. It just created noise. “Awesome” content worked then because there were fewer people competing for attention. Now, “awesome” is the cost of entry to even stand a chance of starting a blog that will make a difference. There’s too much noise, too much competition, and your “1,000 true fans” aren’t going to grow your blog for you – likely because they’re too busy trying to grow their own.